01 · Overview
33/100
CRM health score
5,495
leads analyzed
6 months
of CRM activity reviewed
02 · Missed Revenue
$566,880
estimated commission income missed over 6 months
Over half a million dollars in revenue was lost to uncalled leads and abandoned follow-up.
$462,480 ghost leads — never called
$104,400 frozen pipeline — follow-up stopped
Based on a $6,000 average commission and a conservative 2–5% conversion rate.
03 · Speed to Lead
33h
average time to first call
By hour 33, the lead has already spoken to another agent.
1,641 called (30%)
3,854 never called (70%)
04 · Ghost Leads
70%
of all leads never received a single call
“3,854 people raised their hand and got silence.”
3,854
leads with zero calls
179 days
oldest lead still waiting
05 · Frozen Pipeline
348
revivable leads — contacted before, then dropped
348 warm conversations are one follow-up away from restarting.
341
inactive 30+ days
199
inactive 60+ days
320
inactive 90+ days
06 · Lead Stages
More than half the database has never moved past “Lead.”
Lead
2,998 · 55%
Nurture
1,396 · 25%
Attempted contact
683 · 12%
Closed
123 · 2%
Spoke with customer
67 · 1%
Showing homes
58 · 1%
07 · By Lead Source
Zillow Preferred drives 397 of 516 total appointments.
| Source | Leads | Convos | Appts |
|---|---|---|---|
| Import | 3,293 | 688 | 16 |
| Zillow Preferred | 532 | 9,501 | 397 |
| 508 | 1,910 | 35 | |
| Sphere of Influence | 339 | 1,702 | 28 |
| Open House | 310 | 1,636 | 12 |
| Key Realty School | 114 | 148 | 5 |
| Other | 399 | 2,177 | 23 |
08 · Activity Summary
27,550
outbound attempts
5.02
attempts per lead
17,762
conversations · 1,214 leads
516
appointments · 305 leads